To celebrate 60 years of 'Rice Krispies' in 1987, Kellogg's commissioned Matchbox to produce an omnibus with Kellogg's advertisements.
Initially the model was obtained via an 'on-pack' offer run by Kellogg's. A light blue MB 38 Ford 'A' van was also offered! However, enough models were made to satisfy collectors worldwide.
Issued in January 1988 the model became the best selling Yesteryear that year and the best all time selling (Y23-1) Omnibus.
The front destination board and rear stair advertising labels were changed to promote the Kellogg's product.

Livery: (Labels)
Front Destination Boards:
'KELLOGGS' in red and 'RICE KRISPIES' in black with the three Snap, Crackle and Pop characters in red, black, yellow, orange, brown and green on white background.
Stairway Advertising Panel:
'KELLOGGS RICE KRISPIES' in red on white background.
Side Upper Panels:
'KELLOGGS' in red, 'RICE KRISPIES' in black with the three Snap, Crackle and Pop characters on both sides.
Side Lower Panels: (Tampo)
'GENERAL' in gold on both sides.

Variations/Rarities: There have been reports of 'Rice Krispies' models with England baseplates. These were factory pre-production models and none were released for general sale.

The production facility was in the Far East at the newly opened factory in Macau.

Scale: 1:72

Rice Krispies Advertising: General

Preproduction label on the left

The MB38 Model A Ford Kellogg's Rice Krispies Van - Mail order Special model